Fundamentalco is an independent strategy consultancy that leverages brand to drive value creation. As an intern, I contributed to brand strategy development for clients across industries, such as Laura Mercier and US Acute Care Solutions, playing a key role in cracking the core strategic direction for the latter.

My intern project consisted of rebranding The West Village, developing a refreshed identity and purpose to reintroduce the neighborhood in the context of today's evolving cultural and community landscape.