Hi, I'm Kayce! I'm a senior at Parsons School of Design studying Strategic Design and Management and minoring in Communication Design.

My favorite thing about brand strategy, and what excites me about

pursuing a career in this field, is how it engages both sides of the brain simultaneously, presenting both a creative and analytical challenge. It

feeds my curiosity for culture, humans, and systems, and I love solving

how to translate complex ideas into clear, compelling stories.

In my professional experience, I've had internships in Brand Strategy at

BGB Group, a healthcare communications agency, and Fundamentalco, an independent value creation consultancy.

My time at Parsons has also allowed me to challenge myself to have a design-thinking approach to solving business problems, and practicing

how strategy translates to innovative creative execution.

In my free time, I enjoy reading, watching basketball, and having good conversations with people (preferably while eating).